I can’t stand it anymore. The Gap commercial with Audrey Hepburn dancing to AC/DC makes me ill. Not because I dislike AC/DC or the Gap (I love the former and have no use for the latter), but because I don’t think Audrey would approve. I think it’s really quite sad that, once you’re dead, you’re apparently public domain and any coke-fueled Madison Avenue dinkwad can make you their dancing puppet.
Of course, now that I’ve said that…here are some digital mashups of the dead I actually enjoy:
DJ Danger Mouse’s The Grey Video (Jay-Z meets the Beatles)
BBC Radio 2’s Elvis and Friends advert
I should note that Danger Mouse’s video disclaims itself as pure experimentation for non-commercial purposes, and BBC Radio 2 does pay royalties on those artists’ songs when they are aired. So at least the puppetry of the dead isn’t being used for 3rd party profit in those cases.