Television as we know it will be dead soon. Everyone will have a DV-R at some point and we will skip commercials, rendering your revenue source nearly nil. What you must do to survive is this: digitize your entire catalog of old programming (if you’re smart enough to have saved the tapes) and offer your own YouTube-style service in which you can sell website ad space. You’re sitting on a goldmine of over 50 years of programming you thought you’d only air once or syndicate for reruns. But we want that content on-demand. Especially the nightly talk shows of which there are so many episodes that DVD just isn’t feasible: classic Johnny Carson, Merv Griffin, early David Letterman in particular. You’ve got it and we want it. For example, I want to be able to go CBS’s website and search on “Mel Torme Buddy Rich” and find this choice gem from Merv Griffin’s show in 1978.
We want to be able to watch what we want, when we want. It’s your content; you control it. If you build it, we will come. So get to work. It’s your only chance to survive.